This Week in Apps: WWDC23, ByteDance pushes Lemon8 forward of TikTok ban, T2 capitalizes on Twitter chaos

Welcome again to This Week in Apps, the weekly TechCrunch series that recaps the most recent in cellular OS information, cellular purposes and the general app financial system.

The app financial system in 2023 hit a number of snags, as client spending final 12 months dropped for the primary time by 2% to $167 billion, in line with’s “State of Cell” report. Nevertheless, downloads are persevering with to develop, up 11% year-over-year in 2022 to succeed in 255 billion. Shoppers are additionally spending extra time in cellular apps than ever earlier than. On Android units alone, hours spent in 2022 grew 9%, reaching 4.1 trillion.

This Week in Apps presents a approach to sustain with this fast-moving trade in a single place with the most recent from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and way more.

Would you like This Week in Apps in your inbox each Saturday? Enroll right here:

DUB DUB Returns

WWDC 2023 banner

Picture Credit: Apple

As anticipated, Apple announced its plans for this year’s Worldwide Developers Conference (WWDC). The large event will return to Apple Park in Cupertino on June 5-9. Nevertheless, the occasion seems like it is going to nonetheless be one other scaled-down model, much like final 12 months, with its keynote and State of the Union once more livestreamed.

Apple additionally famous it is going to host a particular all-day occasion for builders and college students on June 5. And, as in earlier years, builders will be capable to meet a few of the groups at Apple, have a good time prime apps on the Apple Design Awards ceremony and revel in numerous night actions. Scholar builders may also take part in a Swift Student Challenge competitors, which might win them WWDC23 outerwear, AirPods Professional, a personalized pin set and a one-year membership to the Apple Developer Program. The deadline to use is April 19.

The corporate will proceed to submit WWDC bulletins main as much as and through the convention, so control your inboxes and the Apple Developer app for updates.

The large query on everybody’s minds is whether or not or not Apple will current its AR/VR headset throughout WWDC this 12 months. Numerous reports have steered mass manufacturing on the system has been pushed again a few months to the third quarter of 2023. Plus, a regarding report by The New York Times indicated the system is among the many first to generate uncommon, inside dissent amongst Apple staff — a few of whom don’t consider it’s a match for the corporate. Anticipated to be priced at $3,000, some are fearful about its utility and the nonetheless unproven market. Nonetheless, Bloomberg is betting on a headset reveal and the accompanying xrOS software program.

The corporate may also probably introduce the most recent updates to its present OS lineup, together with iOS 17, iPadOS 17, watchOS 10, macOS 14 and tvOS 17. Not a lot is thought about these coming releases besides that iOS 17 is codenamed Daybreak and will include a number of of customers’ “most-requested” options.

ByteDance pushes one other social app, Lemon8, into the App Retailer’s Prime Charts as a TikTok ban looms

Lemon8 screenshot

Picture Credit: Lemon8

As U.S. lawmakers moved forward with their plans for a TikTok ban or compelled sale, the app’s Chinese language mother or father firm, ByteDance, started driving one other of its social platforms into the Prime Charts of the U.S. App Retailer. The ByteDance-owned app Lemon8, an Instagram rival that describes itself as a “life-style neighborhood,” jumped into the U.S. App Store’s Top Charts on Monday, changing into the No. 10 Total app, throughout each apps and video games. By the following day, it ranked No. 9 on the App Retailer’s Prime Apps chart, excluding video games.

This can be a dramatic chart climb for the little-known app and one which factors to paid person acquisition efforts powering this surge. Previous to Monday, the Lemon8 app had by no means earlier than ranked within the Prime 200 Total Charts within the U.S., in line with app retailer intelligence offered to TechCrunch by

The agency confirmed that such a fast transfer from being an unranked app to being No. 9 among the many prime free apps within the U.S. — forward of YouTube, WhatsApp, Gmail and Fb — implies a “important” and “current” person acquisition push on the app writer’s half.

The app was launched globally again in March 2020 however was solely extra lately launched on the U.S. App Retailer, seemingly for testing functions. Over the previous few days this week, it was extra “formally” launched — that’s, it was accompanied by the clearly sizable spend on paid discovery or app set up advertisements. Globally, Lemon8 had 16 million whole installs, Apptopia’s information signifies, with Japan as its largest market.

To push the app up the charts, ByteDance merely leveraged its personal channels with influencer evaluations on TikTok. Throughout a lot of undisclosed advertisements, many creators started posting about Lemon8, with their new movies showing in simply the 24 hours previous to the app’s skyrocketing. A lot of the evaluations used comparable language, describing the app as “cute” and a mixture of “Pinterest and Instagram.” The creators didn’t inform their followers they have been being paid to spice up Lemon8.

Regardless of these efforts, Lemon8 will not be a viable backup plan for a TikTok ban, as lawmakers might think about a wide-ranging set of restrictions on Chinese language tech, together with on cellular purposes far past TikTok alone.

Twitter different T2 capitalizes on Twitter’s plan to kill legacy verification, hires from Discord

As Twitter begins its shift to a “pay to play” enterprise mannequin, a brand new Twitter different is getting ready to take flight. T2, the seed-funded Twitter rival developed by Google and Twitter veterans, is able to capitalize on Twitter’s upheaval with the launch of a verification program particularly concentrating on those that are poised to lose their checkmark below Elon Musk’s new Twitter policies. T2 additionally this week introduced a notable new rent with the addition of Discord’s former Senior Director of Engineering Michael Greer as its new chief know-how officer (CTO).

Greer joined Discord in 2017, initially as director of Engineering, which touched on a lot of areas, together with income, development, apps, neighborhood servers, design methods, messaging and extra. He was promoted to senior director of Engineering simply final June. Previous to Discord, Greer labored because the CTO at Tapp Media and The Onion for multiyear stints. At T2, Greer will now oversee the event workforce and information the corporate’s technical development.

Picture Credit: T2 screenshot

Additionally this week, T2 debuted a brand new verification course of with the launch of its “Get the Checkmark” program timed to correspond to Twitter’s removing of legacy verification checkmarks throughout all customers who aren’t paying for the Twitter Blue subscription. Twitter stated its personal checkmark removals will start on April 1st and can embody eradicating the verification from organizations and people who had beforehand certified as “notable” below the corporate’s prior guidelines. Forward of this modification, T2 customers who’re legacy Twitter checkmark holders can declare their T2 checkmark by filling out this form after which following the next e-mail directions which contain speaking with T2 through Twitter DM or reply.

After April 1 (or at any time when legacy checks really disappear), will change over to a brand new verification stream. For now, whereas the app is small and in closed testing, this can contain chatting straight with a T2 consultant. (A course of that might make it very laborious for bots to be verified!) Afterward, T2 plans to scale this verification utilizing in-app identification and selfie checks. These can be designated as “T2 Authenticated” profiles and may have the usual verified examine, not the ruffled edge model of the beforehand Twitter verified crowd.

Too unhealthy T2 nonetheless requires an invitation to get in — that is intelligent advertising!


  • In the meantime, iPadOS 16.4 brings new Pencil hover features. By hovering a Pencil 2 as much as 12 millimeters above the brand new iPad Professional’s display screen, you’re capable of view line and line width and colour previews, together with the flexibility to decide on drawing implements in Markup.
  • Apple reminded builders that beginning on April 25, 2023, iOS, iPadOS and watchOS apps submitted to the App Retailer should be constructed with Xcode 14.1 or later. Xcode 14, which incorporates the most recent SDKs, is a free obtain on the Mac App Retailer.
  • Apple launched Apple Pay Later, a fee choice that allows you to cut up the price of an Apple Pay buy into 4 equal funds over six weeks with out curiosity or late charges. Nevertheless, the characteristic isn’t but broadly accessible, regardless of its public debut. As an alternative, Apple said it will invite randomly selected users to entry a pre-release model earlier than rolling it out to all eligible customers within the coming months.


  • Google won partial relief in its Android antitrust case in India. A tribunal court docket put aside 4 out of 10 directives, together with the necessity to permit third-party app shops inside Play Retailer and restrictions across the uninstallation of pre-installed apps by customers. Nevertheless, the Nationwide Firm Regulation Appellate Tribunal upheld the $161 million penalty levied on Google by the native watchdog, the Competitors Fee of India (CCI).
  • PayPal launched Android help for Passkeys, a fast new approach to signal into PayPal. This password-free login system is backed by Apple, Google, Microsoft, the FIDO alliance and others. Android cellular system customers within the U.S. operating the Android 9+ OS can create a passkey for his or her PayPal private account utilizing the Chrome browser. The characteristic is rolling out as of March 23 and is changing into extra broadly accessible over time.


  • Snap stated it’s seeking AI experts for its Security Advisory Board. The corporate had clearly put the cart earlier than the horse with its implementation of AI in its new chatbot. Whereas chatting with a Washington Post columnist pretending to be a teen, the bot allegedly suggested the columnist about hiding pot and alcohol at a celebration. As well as, researchers at the Center for Humane Technology discovered that the bot gave intercourse recommendation to a user pretending to be 13 years old. Snap lately said it was engaged on giving mother and father extra management round teenagers’ use of the My AI chatbot — one other factor it ought to have accomplished earlier than, you recognize, launching the factor.
  • Microsoft already slipped advertisements into Bing. The company said it was exploring putting ads within the responses given by Bing Chat, its new search agent powered by OpenAI’s GPT-4 which is out there on the desktop net and Bing cellular app.


mastodon mascot peeking out of the flipboard logo holding an android phone

Picture Credit: Flipboard

  • Journal app Flipboard is integrating Mastodon in its Android application, as the corporate broadens its dedication to the federated social net. The characteristic permits customers to browse a feed of brief updates from the folks they comply with, reply to, like and increase posts, in addition to click on on hashtags to comply with discussions, amongst different issues. As on iPhone, the place the performance launched first, Android customers can discover the brand new characteristic by navigating over the accounts part after which logging in with their Mastodon credentials for the occasion they’re on. And if the person doesn’t but have a Mastodon account, they’ll request entry to hitch Flipboard’s own server from right here.
  • Twitter unveiled new API pricing, weeks after initially saying its plan to close down its free API. Now, there can be three new tiers for builders: a “Free” tier with 1,500 tweets per 30 days, a $100 per 30 days “Primary” tier with expanded entry and an “Enterprise” tier that reportedly prices $42,000 per 30 days. Many builders, together with Twitter bot makers, are unhappy with the changes as they received’t be capable to afford the entry wanted to run their smaller tasks.
  • Twitter will take away the legacy checkmarks on April 1st. Afterward, solely Twitter Blue verified accounts will appear on the algorithmic “For You” timeline beginning April 15.
  • Twitter additionally open sourced some of its code on GitHub, together with its algorithm for tweet suggestions on the For You feed, however not its advert suggestion algorithm.
  • Meta will permit Fb and Instagram customers to opt out of tracking in Europe, in line with The WSJ and confirmed by Meta. Customers will be capable to go for a model of the service the place they’re solely focused with advertisements primarily based on broader classes, like age and placement. The modifications comply with a number of multimillion-dollar fines within the EU.
  • Reddit said it eliminated 473% extra subreddits in 2022 and completely suspended 244% extra accounts for violations of its non-consensual intimate imagery insurance policies.
  • Snap’s head of development and beforehand longtime product head Jacob Andreou announced he can be leaving the corporate in Could after eight years to hitch Greylock as a common accomplice.

Media & Leisure

  • YouTube expanded its Analytics for Artists tool with the addition of YouTube Shorts-related information to the “Whole Attain” metric, which provides artists and their groups an outline of how their music is reaching audiences throughout YouTube. Earlier than this, the Whole Attain metric solely included official content material uploaded by the artists and long-form movies uploaded by followers. Now it is going to embody Shorts, too.
  • Spotify was spotted testing out new card-style person profiles that supply the flexibility for customers to determine extra of a social identification on the platform along with offering easy accessibility to Spotify’s distinctive options — like its personalised suggestions, Mix playlists, co-listening experiences and extra.
  • Spotify launched new personalised playlists known as Area of interest Mixes that allow you to create mixes primarily based on just some phrases of description within the Search tab. As an illustration, you possibly can sort in an “exercise, vibe or aesthetic,” the corporate notes, then append the phrase “combine” to generate the customized playlist. For instance, you possibly can make a “really feel good morning combine,” “90s operating combine” or “driving singalong combine.” The characteristic is out there to all free and premium customers in English.
  • Whereas the U.S. authorities debates TikTok’s future, the video app announced a new product known as Branded Results geared toward companies. The answer will permit manufacturers to collaborate with TikTok impact creators to design customized results — like AR experiences and different interactive options — to accompany their on-line campaigns and advertising efforts.


  • Netflix seems to be working to carry its video games to the TV with the iPhone as a controller. New code discovered inside the Netflix app is about to ask the person: “A recreation in your TV wants a controller to play. Do you wish to use this cellphone as a recreation controller?” Netflix declined to touch upon its plans.
  • Pokémon GO followers are upset over changes to the pricing of Distant Raid Passes. The sport’s maker Niantic stated the price of this stuff will practically double to 195 cash for one cross or 525 cash for 3 passes. Beforehand, one cross was 100 cash (about $1) and three passes have been 250 cash (about $2.50). Plus, gamers will solely be capable to take part in 5 raids per day. The pricing modifications counsel the corporate is going through financial headwinds. Niantic has not been profitable in translating its AR platform to different titles to create one other hit as massive as Pokémon GO.
  • In Epic Video games’ antitrust case towards Google, lawyers for the plaintiffs submitted a lot of displays to reveal Google staff’ tendency to modify off chat historical past on inside discussions. Epic believes this conduct is supposed to destroy delicate communications associated to its Fortnite lawsuit. Shortly after the brand new submitting, a federal decide dominated that Google’s failure to protect messages requires sanctions. The decide is requiring Google to pay legal professional charges and is debating what different non-monetary sanctions can be wanted.


  • Block said on Thursday it had verified 44 million of its over 51 million month-to-month energetic customers by means of its identification program as of December 31. The assertion was made following an investigative report from brief vendor Hindenburg Analysis, which claimed 40-75% of Money App accounts they reviewed have been pretend, committing fraud or have been extra accounts belonging to a single particular person.

And so on.

  • Google Fi subscribers can finally use 5G on the iPhone. The help requires the brand new iOS 16.4 replace on an iPhone 12 or newer, then the cellphone needs to be converted to 5G Auto in mobile settings.
  • Google Search, together with its cellular search app, will now include extreme heat alerts that can inform customers when a warmth wave is predicted to begin together with suggestions to assist customers keep cool.
  • Lyft’s co-founders, CEO Logan Inexperienced and president John Zimmer, are stepping down. Inexperienced on April 17 and Zimmer on June 30. Ex-Amazon exec David Risher would be the new CEO.
  • OverDrive, a longtime digital studying companion utilized by library patrons, will be shutting down for good. After saying its plans to sundown the app and eradicating it from app shops final 12 months, the corporate now says that OverDrive will absolutely shut down on Could 1, 2023. Readers can be directed to make use of the newer digital app Libby as a substitute.

Safety Issues

  • Two focused spy ware campaigns involving a number of zero-day exploits for Android, iOS and cellular variations of the Chrome browser have been detailed by researchers from Google’s Menace Evaluation Group. Hackers have been capable of set up a instrument that allowed them to trace the placement of units in Italy, Malaysia and Kazakhstan.
  • A Washington Post report warns that lots of the hottest VPN providers and apps have misled customers about their practices whereas additionally disguising their origins, possession and places. It famous additionally that many of those apps are primarily based in China or managed by Chinese language nationals.
  • New York Metropolis-based LeapXpert, which displays worker communications with clients and colleagues throughout chat apps like iMessage, WhatsApp, Telegram, Sign and WeChat, raised $22 million in Collection A funding led by Rockefeller Asset Administration.
  • Indian fintech PhonePe will no longer be acquiring BNPL service ZestMoney, in a deal that was set to be between $200-300 million. The M&A was known as off over due diligence issues.
  • YC and Basis Capital-backed meditation app Easy Behavior was acquired by wellness market firm Ingenio for an undisclosed sum. Easy Behavior will rebrand itself to Sleep Reset on account of the deal.
  • Autio, a location-based audio leisure app co-founded by actor Kevin Costner (beforehand often known as HearHere), raised a $5.9 million seed extension led by iHeartMedia.
  • Cabify — the Madrid-based platform that competes towards Uber in Spain and Latin America — announced $110 million in funding. Nevertheless, the precise breakdown of the funding is unclear. The determine features a €40 million mortgage from the European Funding Financial institution introduced in December 2022 and the proceeds of a funding spherical of an unconfirmed quantity that Cabify secured in July 2022.

Perplexity AI

Picture Credit: Perplexity on the App Retailer

AI search startup Perplexity AI this week introduced $25.6 million in a new funding round led by New Enterprise Associates (NEA). The San Francisco-based firm is certainly one of now a number of hoping to problem Google by providing customers a brand new approach to ask and get solutions to their on a regular basis system. Notably, Perplexity’s CEO labored beforehand as a researcher at DeepMind and the Google Mind undertaking. That connection has introduced some half dozen AI researchers at Google and DeepMind as traders, together with SVP for Analysis and AI, Jeff Dean. Whereas Perplexity launched in December, it’s been lately gaining extra traction, Bloomberg reported, with February’s 13 million visits greater than double that of January’s.

Nevertheless, the corporate’s mobile app solely launched this previous week (March 28), providing a approach for iPhone customers to get instantaneous solutions on any matter with up-to-date (and cited!) sources. You may also ask the chatbot follow-up questions and have interaction with the app utilizing both typing or your voice. Plus, you’ll be able to maintain your thread historical past to select up the place you left off. Famous one App Retailer evaluation, “this actually is just too good to be true,” noting that the app was free to make use of regardless of all of the performance — making it a potential risk to OpenAI.

Apple Music Classical

The new Apple Music Classical app, shown on 3 smartphone screens, offers Apple Music subscribers access to over 5 million classical music tracks.

Picture Credit: Apple

Apple’s new app for classical music, Apple Music Classical, is now accessible as a free download for Apple Music subscribers. At launch, the service can be accessible globally, besides in choose markets, together with China, Japan, South Korea, Russia, Taiwan and Turkey. Nevertheless, Apple says it is going to arrive in these international locations in some unspecified time in the future sooner or later.

The corporate stated that there are greater than 5 million tracks accessible on the app proper now, as properly over 50+ million information factors with information attributes of 20,000+ composers, 115,000+ distinctive works and 350,000+ actions. This information helps Apple Music subscribers discover recordings throughout the catalog by means of the app’s specialised search engine constructed for classical music.

As Apple explains, classical works have a number of actions and tracks, whereas well-known items have tons of of recordings with totally different orchestras, conductors and soloists. As well as, many composers have their very own particular catalog classifications, which implies classical music search needs to be constructed otherwise with these complexities in thoughts. Due to these challenges, it’s been troublesome to seek out classical works on conventional music streaming apps.

Within the new app, customers can seek for works utilizing key phrase mixtures that embody composer, work, opus quantity, conductor, artist, instrument and even the work’s title. Plus, while you search for a piece on the app, you’ll discover all its related recordings in addition to a hand-picked “Editor’s Selection” efficiency. Apple Music Classical’s editors created over 700 playlists to information listeners by means of 800 years of music and plans so as to add extra over time.

Arc’s cellular browser companion app

Picture Credit: Arc

A buzzy new desktop net browser Arc has been rethinking how browsers ought to work. Nevertheless, with the launch of its mobile app this week, Arc opted to not create one other browser to compete with Safari. As an alternative, its app serves primarily as a cellular companion to Arc, providing customers entry to their Areas and tabs from Arc for Mac whereas on the go, in addition to the flexibility to avoid wasting hyperlinks from different apps to learn later, and a approach to view your saved Easels (a scrapbooking characteristic) and Notes. Arc is attention-grabbing as a result of it’s attempting to reimagine a primary a part of on a regular basis computing with an eye fixed on the long run — and it has a whole lot of followers. Nevertheless, its focus is scattered, attempting to resolve many issues directly on the similar time it’s inventing new instruments to make use of, like its net scrapbooks which feels extra like a standalone product concept that’s been mashed right into a browser. The true take a look at for Arc can be when it exits its non-public beta testing and opens to the broader public.


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