Substack launches tweets — wait, erm, Notes — to problem Twitter

Substack is driving the “Elon goes to implode Twitter” prepare so laborious that it’s bringing tweets (effectively, Notes) to its platform.

In a blog post, the corporate introduced that Notes is now rolling out for all customers on Substack — and never simply the cellular app! The online app will get this new characteristic too. Substack describes Notes as a “new area the place you’ll be able to publish short-form posts and share concepts with different writers and readers on Substack.”

The corporate is hoping that Notes will give writers and their audiences a brand new option to work together on the platform exterior of the standard newsletter-into-inbox technique. It additionally hopes that Notes will give customers the chance to find extra writers.

Notes helps writers’ and creators’ work journey via the Substack community for brand spanking new readers to find. You possibly can share hyperlinks, photos, fast ideas, and snippets from Substack posts. In addition to being light-weight and enjoyable, we hope that Notes will assist writers develop their viewers and income. Notes lives in a tab beside Inbox at and in Substack’s cellular apps. Not like an Inbox submit, a Notes submit doesn’t get despatched to subscribers by electronic mail.

I’ve used Notes for 2 minutes and I’ve to say it — that is simply Twitter with higher formatting choices. You possibly can…notice? Is that it? Do you notice on Substack such as you tweet on Twitter? That doesn’t sound correct. Anyway, you’ll be able to publish a notice and reply to different folks’s notes. There’s a Dwelling feed and a Subscribed (cough, Following) feed. You possibly can share pictures and hyperlinks in notes. If it appears like Twitter, that’s as a result of it’s loads like Twitter.

There are some variations, although, however these principally include options on Twitter that Notes doesn’t have but. You can also’t observe somebody to see their Notes with out subscribing to their e-newsletter. That seems like a missed alternative — I’d prefer to get to know somebody first earlier than making a dedication to paying for his or her content material.

As a lot as Notes seems like the beginning of a Twitter clone, I’m truly excited to make use of it. As a author, I get to work together extra with a neighborhood of writers. For everybody else? I’m undecided if persons are going to subscribe to a whole lot of newsletters simply to work together with their favourite authors. We’ll see.

The launch of Notes comes relatively shortly after Twitter began inflicting issues for these attempting to hyperlink to Substack on its platform. There’s an ongoing debate over whether or not or not Elon Musk is attempting to tank a possible competitor of Twitter misusing the Twitter API — however I’m not entering into that right here. However Twitter did additionally lately accidentally make private tweets public, so possibly now isn’t a foul time to notice as an alternative. Nah, that doesn’t work.


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