Spotify desires radio present hosts to take their broadcasts and switch them into podcast episodes. Oh, and it’s launching a brand new instrument to make that course of simpler.
In a blog post, the corporate introduced a brand new instrument that it calls “broadcast-to-podcast.” It’s a brand new publishing instrument that integrates with Megaphone and makes it a lot simpler to take a live-streamed radio present and switch it right into a podcast episode when the present is over.
Spotify claims that with a easy integration with Megaphone, its new instrument will “routinely create new podcast episodes from beforehand broadcasted content material, making it simpler than ever for broadcast publishers to achieve new audiences with their content material.” The corporate says that is in comparison with the as much as 60 minutes it presently takes to do the method manually.
It usually takes publishing groups roughly 30 to 60 minutes to manually convert every particular person broadcast episode to a podcast. This consists of downloading the episode off the radio platform, eradicating the advert spots, putting advert markers, and importing the episode to a podcast platform.
Spotify says that, with its broadcast-to-podcast instrument, the software program will routinely determine spots to run advertisements and hook into the corporate’s advert resolution. The corporate says that may make it simpler for broadcasters to faucet into the rising promoting alternatives for podcasts.
With podcast advert spending projected to hit almost $2.2 billion in 2023, this represents an enormous income alternative for broadcast publishers. Our broadcast-to-podcast characteristic permits broadcast publishers to achieve new audiences, unlock extra monetization alternatives, and provides loyal followers extra entry to their content material from wherever. And now it’s obtainable to all Megaphone companions globally.
It’s a cool thought, and in keeping with the corporate, Fox Information is already utilizing the know-how to rework its radio exhibits into podcast episodes. Along with broadcast-to-podcast, Spotify additionally finally released a lock screen widget for iOS 16 earlier immediately.