Twitter rebrands Tremendous Follows as Subscriptions and can give creators all the cash it makes

If Elon Musk was indignant that folks had been leaving Twitter to write down Notes on Substack, immediately’s announcement is trying to get Substack creators to write down newsletters on Twitter. And YouTubers to create movies. And TikTokers. And the ‘Grammers.

Twitter revealed immediately that it’s rebranding Tremendous Follows as Subscriptions. Tremendous Follows, which launched again in 2021, allowed Twitter followers to subscribe to somebody with a purpose to get entry to unique content material from that creator. Largely, it was a strategy to get entry to unique tweets from a creator.

With Subscriptions, creators can cost followers $2.99, $4.99, or $9.99 monthly with a purpose to get entry to unique content material like tweets, long-form writing, and movies as much as an hour lengthy. To be able to be eligible to supply subscriptions to followers, customers should meet the next standards:

  • Be 18 years or older
  • Have at the least 10K followers
  • Have Tweeted at the least 25 occasions previously 30 days

Elon Musk introduced that Twitter is not going to be gathering any of the cash made on Subscriptions for the primary yr. He famous that creators might want to issue within the cash that Apple and Google take if customers subscribe on cell:

Even Elon Musk is now providing Subscriptions for his profile, nonetheless, he says that there’s “not a lot to see right here” and that he will probably be posting “this and that.” I also needs to point out that, whereas I tried to see if I might subscribe to Musk, the button to subscribe was damaged. Possibly that is the plan to make up for the dearth of Twitter Blue adoption.

The launch of Subscriptions comes on the identical day that PBS, following NPR, announced that it was leaving Twitter. Each organizations stated that they had been leaving the platform as a result of “government-funded” label being utilized to their accounts.


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