Your first slide is clearly essential for a pitch deck; first impressions depend, and having a solid introduction goes a long way. Evidently founders usually neglect that the final slide is simply as essential.
There’s a easy purpose for that: Traders simply have a look at a whole lot of slide decks monthly, and it’s onerous to recollect all of them. Positive, startup names are sometimes catchy and fairly self-explanatory (Lyft, DoorDash), however it’s onerous keep in mind that Orange refers to a car-charging company, not the fruit. Firms are sometimes give shorthand summaries of the companies they’re working with. Within the case of Orange, it is likely to be, “, the corporate that places chargers in condominium buildings.” Everybody across the desk goes, “Aaaah, sure,” and the dialog continues.
As a founder, you might have a possibility to affect how somebody summarizes your organization. The best way to do this is by reinforcing your message on the primary and final slides. What is an effective shorthand to your firm? Are you Dollar Shave Club for underwear? Are you Turo for caravans? Are you Freshbooks for plane ownership? Nicely, these are all useful shorthand – however you may get extra artistic, too!
You want a closing slide
When pitching, you begin along with your greatest stuff first and go from there. The final slides are typically the place you present weaknesses. For those who don’t have a closing slide, your best weaknesses is likely to be left up on the display whilst you speak with traders and reply questions. As you possibly can see, that’s not an effective way to prime the pump, and also you’ll find yourself getting grilled in your financials, workforce, go-to-market or no matter you added to the top of the deck as an afterthought. As a substitute, set your self up for fulfillment with a superb closing slide. Remind your viewers who you might be and what your organization will do.
On this story, we’re diving into the 45+ pitch deck teardowns done so far, and decide aside among the closing slides from our library of pitch deck examples. Prime tip: It’s 100% value subscribing to TC+ simply to get these teardowns and our incredible library of pitch advice. However then once more, I wrote most of it, and I’m hella biased. Nonetheless. Subscribe. Go on. It’ll be the perfect fistful of {dollars} you spend this 12 months, I promise.
Some examples of closing slides that work
Alto’s closing slide. Picture Credit: Alto Pharmacy
Alto raised $200 million to make a greater pharmacy. Selecting to finish with a slide that evokes relatively than places a shadow on any conversations, is one factor. However selecting the succinct “a greater pharmacy” rounds out the slide to make it an A+. See the full pitch deck teardown.
