Oura has introduced that it’s breaking from its on-line exclusivity and heading full power into the retail area.
The corporate has introduced that it’s lastly shifting into retail as a part of a brand new partnership with Greatest Purchase, the expertise large field retailer. Oura says that it will likely be launching its merchandise in additional than 850 places over the following week, giving clients the power to measurement one in every of its health-focused rings earlier than shopping for it.
Tom Hale, Oura CEO, says that the transfer into retail with Greatest Purchase is “a pure subsequent step for Oura.”
“Brick-and-mortar retail is a pure subsequent step for Oura and marks a pivotal second for the enterprise as we proceed to increase into the mainstream. Introducing extra folks to the advantages of Oura’s expertise and offering an impactful in-store and on-line expertise with the assistance of Greatest Purchase is an thrilling step ahead for us as an organization.”
Whereas over 850 Greatest Purchase places can have Oura rings in-store for sizing, solely 250 will even have stock within the retailer. The remaining will supply clients transport or in-store pickup to start out. The corporate additionally revealed that fifty shops can have a devoted in-store expertise to essentially showcase its merchandise.
Frank Bedo, Senior Vice President of Greatest Purchase, mentioned in a press release that partnering with Oura furthers the corporate’s technique of being a frontrunner in retail for well being expertise.
“There’s been unbelievable innovation within the wearables area, and we all know our clients are excited to make the most of expertise to boost their well being and wellness. Oura Ring is a pure match for us as we proceed to convey our clients the newest improvements in well being expertise.”
It’s attention-grabbing to see well being expertise proceed to develop. As somebody that used to work at Greatest Purchase, it’s particularly attention-grabbing to see one well being tech model get such outstanding flooring area in choose places. That sort of devoted flooring area in a retailer is often reserved for corporations like LG or Samsung. It goes to point out that maybe well being expertise may be the following large factor in retail shops like Greatest Purchase.