A brand new examine from Counterpoint Research exhibits Apple and its Apple Watch led the US smartwatch market in model stickiness in 2022. The report factors out that almost 80% of smartwatch customers who personal an iPhone say they use an Apple Watch. For Google Pixel customers, alternatively, 71% of them personal a Google Pixel Watch. For Samsung customers, this quantity drops for 40% of Galaxy Watch homeowners.
Counterpoint says this helps explains how Apple managed to attain a 56% share of the US market final yr. In response to Counterpoint’s Smartwatch Tracker and US Promote-Via by Channel Tracker, Apple offered about one Apple Watch for each three iPhones in This fall 2022. Samsung offered just one Galaxy Watch for each ten Galaxy smartphones within the US.
“Our shopper analysis survey helps a common premise of ours – shoppers typically buy their units as a part of a broader ecosystem of units and working programs. Apple and iOS dominate the US smartphone market, and iPhone customers usually tend to undertake different Apple merchandise on account of their superior interoperability,” mentioned analysis analyst Matthew Orf.
The survey additionally signifies that over 98% of smartwatch customers have been both “very happy” or “considerably happy” with their units. As well as, well being and health monitoring was reported as probably the most used characteristic amongst respondents, adopted by notification checking.
Apparently, this report exhibits how the smartwatch market nonetheless has the potential to develop. Regardless of Apple not with the ability to convey new options to the Apple Watch because it does for the iPhone, the corporate remains to be coping with numerous first prospects.
Counterpoint exhibits that 59% of respondents had bought their first smartwatch previously yr, and solely 14% had bought their machine greater than two years in the past. As well as, 77% of the respondents acknowledged that Apple was probably the most most well-liked model for his or her subsequent smartwatch.
